In collaboration with a Silicon Valley startup, we designed a pair of EV chargers. Beyond design, we conducted market analysis, defined product positioning, and contributed to the go-to-market strategy.
We developed a minimalist and highly functional aesthetic. The public charger features a solid, softened rectangular form with side cutouts that seamlessly integrate coiled charging cables. The residential charger follows the same cohesive design language, optimized in scale for efficiency while maintaining a refined, compact form.
This project laid the groundwork for the startup’s product portfolio, delivering a durable, contemporary solution for common Level 2 EV charging scenarios.
